The Corporate Training Business has started booming in India since 1991. And has reached new heights in the past decade. Many new companies have entered the market and are coming up everyday. Existing one’s have also strengthened their hold and offerings.
How is the Corporate Training Business growing so fast?
Due to the fact that there are no barriers faced as such when entering into this business. Apart from needing prior experience, there’s not too much more that an organisation requires. Yet, while many players have entered the business, sustenance and growth has only happened for those who add value to their clients and fulfil their needs.
Our Story
Corporate training companies in India have not restricted themselves to offering only training programs. At The Yellow Spot, we also started as a corporate training company in Mumbai offering Soft and Behavioural skills training programs. We have gradually spread our wings across the country using a blended approach of offerings.
How we did it?
We recruited trainers at strategic locations. Trainers were also empanelled at other smaller locations. This helped create a robust team across 20 locations across the country. Later we decided to move into the Organization Development, E-learning, Content Design and Development, Leadership Development and the Coaching space.
This opened up various avenues for us and helped us expand our services.
Many other training companies have also created a niche market for themselves. They have specialised in their own products. And also started marketing products and services offered by international players looking at strategic partnerships in the country.
The Pillars of Corporate Training Success
For the client, the single most important question prevails. How will these offerings suffice their needs and benefit their employees.
The answer is simple. Whether a soft skills training company, technical training, e-learning or leadership development company; a thorough diagnostic of the client environment is a must. One has to dig deep into the people and place to know what is prevailing. For many, the temptation of suggesting the pill before finding the root cause of the problem can be very strong. It can, however, actually lead the intervention to go astray. And for which, a neutral unbiased eye is of utmost importance.
The second step is to co-create a learning road map along with the client. Unless the client is fully involved, a fruitful intervention cannot be designed. That’s where most of the training companies in India or corporate training companies in Mumbai, miss out. The trap is at times also created by the client assuming the consultant to be the expert and knowing what is good for their people. The fact is that an outsider cannot know what will work for the client. They need the clients’ inputs. Which is why most such programs fail to meet expectations.
Learning Sustenance
Another very important aspect is sustenance of the learning. This again is a co-supported requirement. The post intervention aspect is very strongly required, yet the most neglected at times. Most learning interventions don’t yield results because they are looked at as one time interventions with minimal effort put in sustenance. Regular learning circles, follow-ups, refreshers, action plans, transfer climate, projects and length of interventions actually help in sustaining the learning environment and eventually making the intervention a success.
If a corporate training company focuses on these elements then success is bound to be theirs. This also then raises an important question. Can corporate training companies refuse an intervention if the requirements for conducting a successful learning intervention are not being met by the client?
To learn more about how to make your learning interventions more successful, visit us at The Yellow Spot
